Why is management so STUPID ?

Remember a couple of weeks ago that there was a late afternoon shift I worked where they had the girl on express and myself working? No other 'regular' cashiers. Sure there were the head cashier and the customer service girl but they have lots of other stuff to do besides help us out.

What had happened is that a girl who was supposed to come in called in sick and the powers that be decided not to replace her. It being summer and all, hours are being cut.

Okay, but how stupid do you have to be to cut them over the supper rush????

Anyway, I get a phone call yesterday afternoon, could I come in ASAP? I told them the earliest I could make it and that was okay. I show up and it was just like the last time. They had, only two cashiers, a snobby girl on express, and a newbie on regular cash. So I was called in for backup. When I get there and am talking to head cashier, come to find out that they will probably be in trouble for even calling me in.

One customer was smart enough to see me heading for the register so he was already there, waiting. So I get to my register, open up, and .... it starts. In no time the customers caught on and from then until three hours later it was nuts. Customer after customer.

I had said at the beginning of the shift that I would prefer to only stay until I wasn't 'needed' any more. That was fine as long as it was my choice. Legally they have to offer me 4 hours minimum. But I was okay with just staying as long as needed. After two hours or so, even though I am only staying three I was 'supposed' to take a break. I looked up and there were so many customers lined up, I asked if I could stay. I didn't need a break for that short of a time and I really, really can't leave with all those people waiting. It is part of my work ethic I guess.

So, in spite of me staying, we actually had two people leave. Two lost customers ! ! ! ? ?  They only have to do the 'tell two people, who'll tell two people' thing before management kills off our customer base. Its freaking summer time. We need every customer we can get. The university and high schools and college near us have pretty much closed down for the summer. That represents a huge amount of customers.

I am not there many hours anymore but I have actually in the past two shifts talked to three people who were in our store for the first time, two of them last night ! ! ! ! ! ! ! !

So what kind of an impression do they get if they have to wait a lllloooonnnngggg time to be served?
What kind of impression do they get if the cashiers are so overworked that they are rude, frustrated, and slow?
What kind of impression do they get if there are mistakes at the register and we call to have a price check and no one answers?
What kind of impression do they get when they want to find something, or ask a question or, for that matter, just get customer service and they can't because she is on a register with a huge line up?

A bad one, that's what.

I was able to talk to several people and explained that they need to fill out customer comment cards in order for the management to listen. We can tell them all we want but they don't put any value to our input. Bottom line is the big thing. That is what they care about and apparently all they care about. No wonder more and more people are going to the store over the highway and paying more for the same products and having to deal with rude cashiers as well.

I really wish I could get somewhere there to listen to me. And this stupid place has still not made a move to build a store in the area I told them would be a sure winner. (a vacant lot and no grocery stores for a long stretch of road)

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And the answer to the question is: I just don't know.
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After all, I am ONLY an employee. What could I know?